In Sweden we have a word: Lagom. That is a word that doesn’t exist in any other language. If I say that everything is in the middle of something, perfectly balanced or just enough… then it’s Lagom. It’s not too warm or too cold; it’s Lagom. It’s not to bright or to dark; it’s Lagom. You get the point? And that comes into personalities as well. You shouldn’t be too loud (as me) or to soft – just that pitch perfect balance. You should just “fit in” without any major divergency. You shall not brag about your accomplishments. Then you suddenly become too good and you are out of that perfect balance. You can be proud of what you do or achieved but you don’t talk about them. Now when social media is around it’s a little different from when I grew up; you can write about it on social media but only once. And don’t expect to get any applauds or acknowledgments.
Mom and I often said that we were two round balls bouncing around in a box of “Lagom”. We always stuck out in some way that made us not Lagom. And we accepted that. We didn’t care. I still don’t care if I’m not what people expect… or is that just what I’m telling myself?

I’m just a simple woman who loves to sing and I happen to know people that has a studio in their house and they are great musicians and give me an incredible rate on studio time and projects so I am able to fulfill one of my many dreams; to record music. But I can record music all day long and publish on thousands of platforms without anyone listening to it or even knowing about it right? I don’t have a huge record label behind me that does my promotions and make sure people know about my releases, I have to do it all by myself. And this is a huge step out of my comfort zone.

It is so easy to promote something that doesn’t carry your name. The podcast, friends music or whatever but when it is something that I have done, accomplished, produced it a totally different ballgame. Why am I making these recordings? Because I love it yes, but also because I want people to listen to it, I want people to like it, at least accept it. And if they share it and talk about it it’s even more fun and amazing. I am absolutely not doing it for the money! Since I released my first song Single City in January 2021 I have made a total of $12 on all my 5 releases… So for people to be aware of it I have to let them know. I have to stand tall and scream loud and almost be obnoxious in the world of social media to reach out. I can’t be Lagom anymore. That ball has to bounce even harder, faster and higher.

I posted this post in several Facebook groups yesterday:

I am so excited! My next song will be released on December 21st, on my birthday! As a Swede it is an honor to have done my own rendition of the ABBA classic “The Winner Takes It All”.
Until then… check out my website and follow my social media platforms and find me on Spotify to listen to my previous releases! It has been so much fun to make this recording and I hope you will like it as much as we did making it!

As I was posting it in groups the anxiety within me grew. What if… What if it’s too much? Too repetitive?Too this, too that? The Swedish little girl within me came out and I almost had to stop posting. Why am I not allowed to be proud of my work? It doesn’t make me better than anyone else! Is it just me who feels this way? Literary scared of people’s reactions when it releases even though I already know what will happen… A couple of people will hit the like button on my sharings without even have listened to it. Maybe they are intending to do that later but they never will. Some people will listen to it and then forget about it and some may even say their opinion. Everyone is entitled to their opinion. They may or may not like my music. And that’s okay. And if they think I’m too repetitive and posts too much… guess that will be their problem… sorry that I’m not Lagom then…